Marketing Automation System

Welcome to the Marketing Automation System page for The Spoon Athletic — your hub for understanding how we manage outreach, support engagement, and keep our community in sync with the latest sports performance insights. Whether you’re a professional athlete, a rising competitor, or a dedicated fitness enthusiast, our system is designed to help you stay informed, connected, and progressing on your journey through training, nutrition, and performance recovery.

Founded by Tylisia Mornelle in Dayton, Ohio, The Spoon Athletic delivers expert-focused resources on everything from fitness nutrition and athletic health fundamentals to high-performance endurance training and recovery protocols. Our commitment to accuracy and relevance is matched by our desire to create exceptional, supportive content for individuals and teams across all fitness levels.

What Is Our Marketing Automation System?

The Spoon Athletic’s marketing automation system is an organized, thoughtful approach to matching users with meaningful athletic content at the right time. It’s how we keep our readers focused, informed, and encouraged without overwhelming them with irrelevant messaging. Behind the scenes, our approach combines:

Email workflows designed to support your growth — from welcome sequences for new subscribers to tailored training series for endurance athletes.
Behavior-based triggers that respond to your interests — helping us share the right content at the right stage of your fitness journey.
Analytics integrations that improve how we serve you — making sure every message aligns with what you’re truly seeking.

We don’t “blast” with spam. We communicate with care, using automation not to replace relationships but to nurture them more thoughtfully at scale. Reliability is paramount — and every part of this system is built to reflect that.

Built for Athletes, Coaches, and Curious Learners

Our content model draws from clinical insights and athletic experience — then we apply automation tools to match users with topics such as:

Protein timing and micro-nutrients for recovery
Interval and tempo training tips for endurance gains
Workload balance and overtraining prevention
Evidence-based techniques for faster post-race recovery

Our system is built with you — the informed, intentional athlete — in mind. Whether you’re exploring new strategies or deepening your expertise, we use marketing automation respectfully to make sure you’re never out of sync with your fitness goals.

Why Reliability Matters Here

The fitness world is filled with trends, but athletes rely on consistency. That’s why The Spoon Athletic’s automation system emphasizes reliability over flash. Behind every email or analytic action is a curated library of verified knowledge — the kind of guidance that stands up to peer review, coach scrutiny, and performance results.

Here’s how we build that reliability into our system:

Structured Scheduling: We don’t over-send or under-share. Your inbox won’t be cluttered—every email you get supports your progress.
Topic Segmentation: Whether you’re interested in strength recovery or long-distance pacing, you only receive what you care about.
Data Protection: Athletes trust us with personal information. Our practices comply with current privacy standards, and your data is never sold, shared, or exploited.

This system is not a sales funnel—it’s a tool for informed training. Our users aren’t clicks; they’re community members building peak performance step by step.

Transparency in Email Communication

Here’s what you can expect when you engage with our email communications:

An easy way to unsubscribe or update preferences — always accessible, always clear.
Emails written by subject-matter professionals trained in science-backed fitness advice.
Content linked to research, field application, and real-world performance data.

Every sequence — whether welcoming a new nutrition subscriber or delivering a peak-week taper checklist — is designed to be helpful, timely, and aligned with your goals.

Real-Time Learning and Adaptive Campaigns

We monitor what’s working — and evolve responsibly. Our marketing automation learns from user behavior, adjusts our outreach, and improves overall system function. For example:

Clicked on our metabolic recovery guide? You may receive a follow-up with pro cyclist meal planning insights.
Ignored three strength-training posts? We’ll ease off those types of tips to better match your interests.
Actively attending seasonal events? You’ll likely be ushered into live-forward training discussions and previews.

This is not surveillance — it’s service. By understanding what helps, we offer more of it. By seeing what misses the mark, we know when to pull back. Automation helps us be more thoughtful, not more invasive.

Supporting Coaches and Group Training Systems

If you’re a coach or work with small collectives of athletes, our automation system can scale resources seamlessly for your team. From early-season educational bursts to individualized performance motivators, we’ve designed flows that can be adapted for full group alignment and progress tracking.

We work with professional organizations and amateur clubs to create custom content integration. If this sounds like a fit, you’re invited to reach out directly to begin a resource partnership.

Founder’s Note

Tylisia Mornelle founded The Spoon Athletic with the belief that athletic performance is a lifelong craft — one built on training insights, nutritional literacy, and reliable health understanding. The marketing automation system is an extension of that mission: scaling care, efficiency, and precision so that users get the information they need to train with intention. Tylisia envisioned a smarter system, not just a bigger one — and we’re proud to keep that ideal at the core of our platform.

Contact and Support

If you have questions about your subscription, content preferences, or data usage, we welcome you to get in touch. You can email us at [email protected] or call +1 937-777-9010. We’re proud to offer personalized support during the following hours:

Open Monday to Friday, 9 AM–5 PM EST

Our headquarters is located at 3863 Crim Lane, Dayton, Ohio 45402, United States. From here, we steer the gears of a fitness content system that’s technical at its core — but human in its purpose. We’re here to support your training — intelligently, reliably, and respectfully.